IWC Schaffhausen teamed with Mercedes-Benz to bring this legendary car back to the Klausen pass where it set the world speed record back in 1934. Featuring Formula One champion, Lewis Hamilton, we created a campaign that linked the precision, craftsmanship and timing of the iconic Mercedes Silver Arrow with the launch IWC Ingenieur timepiece.
Content was created for social, digital and broadcast channels in the local Swiss market as well as for global channels. The evening before the Hill Climb event, we created video content for the launch event. Following the success of the campaign we also created advertisements for aviation media as well as in-store screens.
Listen to the roar of the Silver Arrow W 25 racing uphill at the Hill Climb race below.