Proving what provokes will be shared
Taking on issues will always trigger headlines.
Confused.com wanted to alert drivers to the dangers of ‘middle lane hogging’ so Amanda Stretton, Confused.com’s Motoring Editor, took to the M4 with Thames Valley Police to investigate this illegal and irritating habit further.
Teaming up with Thames Valley Police, our film went viral with absolutely no paid media. 4.5m views, 50k shares and over 5k comments, we still can’t believe middle lane hogging could be such an issue. Next stop tailgaters…
We found that 37% of drivers are unaware that middle-lane hogging is an offence so it is not surprising that social media went into meltdown as people voiced their displeasure at inconsiderate middle lane hoggers.