Founder of 3 successful content agencies over the past 20 years, Elaine set up The 10 Group (10) in 2010. In the same year, she co-founded ISEBOX, the first multimedia content publishing and distribution platform. Elaine began her career in broadcasting at BBC and LWT. From Beadle’s About to Perestroika, Elaine worked in between TV contracts at Lynne Franks PR and as Mikhail Gorbachev’s Press Officer. In 1998, spotting an opportunity for brands to produce content for 24hr news, Elaine founded the first fully integrated communications agency TVC. TVC was acquired by private equity in 2008 and subsequently sold to The Economist Group. As a Governor of North London Collegiate School, Elaine is an advocate of women in business and, in 2016 was shortlisted for PWC Private Businesswoman of the Year. At 10, Elaine works with a number of corporates on innovation. She is an advisor to the UK Israel Tech Hub run by the British Embassy in Tel Aviv facilitating introductions between UK PLC & Israeli tech. Mother of 3 adored children, Elaine is a mad Spurs fan and a season ticket holder for most of her life. She named 10 after her hero, Glenn Hoddle and middle child, Teddy after the great Teddy Sheringham!
Eddie became MD of 10 in 2015. He started his career at the BBC working on the live prime-time magazine programme, ‘Here and Now Show’. He was one of the UK’s youngest national radio producers, breaking news and sport stories during the formative days of talkSPORT. In 2003, after being fired and re-hired 3 times by Kelvin MacKenzie, Eddie joined Elaine at TVC. Clients all like Eddie. He is more than steady. Eddie leads on B2C & B2B campaigns for clients. He also likes to appear in the news making headlines in The Borehamwood Times for a pothole art installation! Eddie and Elaine have worked together for 15 years despite the major football divide. Recovering journalist, glacial triathlete, amateur behavioural economist, unashamed Gooner and father of three wonderful children who sometimes listen to him.
In 2011, Jane became Finance Director of 10. She first qualified as a Chartered Accountant with Stoy Hayward in 1993 (now BDO) and moved into the industry specialising in the mail order/home shopping sector, working as Finance Director for The Innovation Group, Arcadia and The Great Little Trading Company. In 2005, Jane joined Elaine at TVC to head up Finance, helping the business to double in growth and reach a £5m turnover by 2008. Jane was involved in the sale of the business to private equity and led the transition of ownership. Jane is a massive Man United fan and the funniest person in the office.
Head of Social
Claudia has joined 10 from Mediacom with nearly 5 years’ experience helping retail, FMCG and entertainment clients on digital. Claudia headed up the Boots paid social account where she handled both brand and direct response campaigns. Claudia has trained many corporate teams to understand the opportunities for social as a performance channel. She works closely with Facebook, LinkedIn, YouTube and all key media partners in the social space and facilitates workshops in-house with 10’s clients as part of her brilliant learning & training workshop. Claudia joined 10 to help our clients with fully integrated campaigns and to deliver business objectives with measurable outcomes. As an extreme animal lover, when Claudia isn’t busy perfecting our clients’ social presence she is running her dog’s Instagram @archied00dle with the goal to make him #instafamous.
Head of Media Relations
Presthaya joined 10 in 2017 leaving corporate life behind at Bank of America Merrill Lynch where she handled global research comms for EMEA. She qualified as a solicitor in Australia in 2015 and decided she would prefer delivering media than defending it in court. Presthaya is a tech boffin and works with several of our clients to develop their innovation narrative and themes. Her depth of relationship with newsrooms and global business & tech journalists delivers top tier coverage and her access to experts and panellists helps clients deliver their messaging to key stakeholders including VCs, start-ups and media. She’s great in the morning (helped by yoga) and her emails to newsrooms start at 6am!
Head of Business Development
Lindsay joined 10 in 2016 as Head of Business Development. Her career began in the early days of MTV Europe, where she later became responsible for the brand’s management and marketing in the UK and Ireland. Lindsay moved to Carlton Digital Channels before leaving TV to help create an early day art e-commerce start-up - perhaps too early as artists loved it but no one was buying online yet! Back to TV – she spent the next few years at Universal Networks International where she worked across channels including E!, Sci fi, Universal Channel and Movies 24. Lindsay has a 5 year old daughter, 3 step children and is an aspiring screen-writer (albeit when the children are asleep!).
Producer / Director
Jason joined 10 in 2012 and has since produced, directed and exec-produced projects for Visa, Adidas, Skype, Eurostar, Confused.com and KIA. He began his career in the early 90’s at Granada TV in Manchester, which he then left to specialise in music and youth programming, going on to direct various TV series for Channel 4 and MTV. In his spare time Jason enjoys dancing and wildlife, sometimes simultaneously - he currently holds the office record for most Glastonbury festivals survived and longest commute (205 miles to be exact).
Producer / Director
Andrew started off as an assistant editor at 10 in 2013 and has progressed from quiet confidence to our own in-house Edgar Wright producing, directing and editing content for paid, earned and social campaigns. Andrew challenges corporate norms to tell stories in less conventional ways. The first to buy Bitcoin, there is always the risk he will end up funding his own blockbuster in LA but for now, 10 is all the more creative thanks to Andrew. He is getting married in summer 2018 to Lorenza who he met at 10 - so our first wedding.
Chris is a veteran of 10. One of the longest serving members of the team, Chris joined at the start of 2012, was shouted at on the first day (and never again since) and spent that summer creating magic for adidas, P&G, Skype & Visa during London 2012. Chris heads up our Edit teams and is, without question, the most creative of us all producing films, cinemagraphs, gifs etc. He lives most of his life in time lapse and, in between immersing himself in theatre, film and drones.
Charlotte graduated from The University of Bristol in 2016, wanted to go into crisis comms but was persuaded that integrated comms with a bit of content and social was much more relevant. Charlotte is a rising star of 10, building great relationships with news producers and delivering ongoing coverage for clients. She works closely with the digital teams to maximise stakeholder engagement & acquisition on behalf of clients. Charlotte has the best singing voice in the office and, without question, the sunniest disposition!
Corinne is Canadian so her love of Winter Sports is almost genetic. She began her career working at The Vancouver Winter Olympic Games in 2010, moved to the UK and her first summer was spent at 10 on London 2012 soaking up the great British summer of sport. Corinne has worked across TV including the Sochi Winter Olympics, The Voice UK, Celebrity Big Brother, MTV European Music Awards, London Fashion Week and the Victoria Secret Fashion Show. She came back to 10 in 2014 and is Production Manager overseeing all shoots. Corinne is taking a month’s sabbatical in February 2018 to work as Field Producer on the Winter Olympics in Seoul. Corinne has a wonderful soul, volunteers to help children with special needs and spends time with older people who are isolated. She is a devout Vegan and Barry’s Bootcamp fanatic.
Jess came to 10 for some work experience as soon as she graduated from The University of Nottingham and has never left! Jess oversees work across accounts acting as liaison between clients, our media team and producers. Jess is tenacious. Jess doesn’t stop until the project is perfect and Jess is a born entrepreneur. She knows everything about anything and only wears navy.
Social Account Exec
Charli works alongside 10’s digital marketing, communications and production team, focusing on turning creative direction into successful campaigns for a host of clients. Having graduated from the University of Leeds with a BA in Broadcast Journalism, Charli has time spent time creatively both in front and behind the camera – most recently working alongside producers and film crews in the Reuters Bureau for Israel and the Palestinian Authorities. Charli is also an avid snapper, sushi lover and Rolling Stones super fan.
Henrique joined the accounts team at 10 in 2014 straight after graduating from the University of Brighton with a degree in Accounting and Finance. Since then he has become an invaluable member of the company, and the turn-to man in the office. Aside from his day job processing our finances, we steal his skills to help our digital campaigns and fix any in-house tech issues. He confidently deals with all manner of data every day. Henrique is our resident geek, film critic and crypto investor and is on his way to becoming a qualified chartered accountant through completing his ACCA exams.
Jack joined 10 in 2018, his second job since leaving university and qualifying as a Computer Animator. His first job was as a one-man production team at ‘Results with Lucy’, an online fitness platform created by TOWIE’s Lucky Mecklenburg. Jack has worked as an editor, camera operator and animator. Jack considers himself the film buff of 10. As a life-long supporter of West Ham, Jack has already been accused of lasagne poisoning of the Spurs team. His allegiances may never change but we are excited to see his brilliant editing skills in progress.
Mel joined 10 in 2018. This is her first full-time job and Mel made the brave decision to leave the beaches of Bournemouth to join the big smoke and bawdy bustle of Baker Street. Melody became Mel on her first day. She looks after the Directors’ diaries, helps run the office and is learning all aspects of the business. She is related to Elaine but no family favours apply!