Waze – Glastonbury Gif

Everyone loves beating the traffic, so we wanted to share Waze’s unique insights into last year’s Glasto gridlock, in time for 2017’s revellers. Along with our Media Relations team securing national and regional broadcast, online and print coverage, advising people the best route and time to beat the traffic, we created targeted GIF ads for specific facebook targeting for those travelling to Glasto from Leeds, Manchester and Liverpool with a call to action to download Waze. This resulted in huge social engagement, confirming that connecting with people via social media in a compelling way, gets results, fast.