My leading

For one of Lancôme’s primary campaigns of the year, 10G worked closely with the team to activate a best in class digital strategy around the EEBAFTA sponsorship.

This involved working with key stakeholders at Lancôme to develop a cohesive strategy to roll out internally and to other supporting agencies. Alongside creating best in class social content reactively to ensure content piggybacked the imminent noise surrounding EEBAFTA..The digital strategy seamlessly pulled together owned, paid and earned entities across the website and all social channels.