Marc Jacobs Beauty unveiled a new product called ‘Accomplice’ earlier this year, comprising of a concealer and blurring powder for the on-the-go woman.
In order to raise awareness and engagement around this exciting product launch ambassadors were leveraged. With Zara Martin and Nush Cope, we co-created content on Instagram feed and Instagram stories to drive commercial objectives and increase sales online for this particular product range. Nush worked with her best friend Kaz Crossley from Love Island (with an audience of over 1.2 million) to bring to life the ‘Accomplice’ element of the product. Zara created a sequence of content to showcase the on-the-go nature of the product in her native environment. The content generated large volumes of reach and click throughs to the online Harvey Nichols site. The two-pronged approach with different content styles enabled MJB to bring to life the USPs of the product.