10 is 10. A time of
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
20 years ago, I set up my first business, TVC. 10 years later, 10 was born and now, as we mark our first decade in times like no other, I have taken a moment to look back and to look forward.
I quote Maya Angelou to clients – persuading them of the power of making an emotional connection with their audiences. CEOs who have never thought they would be talking beyond the Boardroom, leaders who understand that diversity and inclusivity require more than just lip service and clients who should expect nothing less than a team who backs them and their organisation’s success.
We have been part of a revolution bringing true innovators to market (Skype, Waze), taken corporates into venturing and been part of the transition to a low carbon future with those who would never have been suspected to be taking a lead (BP, Centrica). There are those (Steve Perry, Jonathan Tudor) who have taken me to new markets, to the start-up nations, opening up opportunities and friendships that I could never have imagined.
I have watched with wonder as our first ever client, Mishcon de Reya, have gone from challenger to leader and been honoured to be part of the legal challenges to those we hold to account.
I champion women. I want my clients to succeed and make it known that those who deserve a seat at the top table should be there. I want to help them get there not because of the fees but because I believe in them. The great Jacqueline de Rojas has spoken at our client events. She tells us that if we iterate like ourselves, if we employ and engage with those who think and behave like us, we will never innovate – and progress.
When I heard this the first time, it stopped me in my tracks. I have always been so proud of those I have employed – I believe in a collegiate of minds and a culture of collaboration but have we followed her words? Maybe not. Maybe we have sought those we believe are best placed to serve our clients but maybe we too need to think differently as we enter our second decade.
I tell my children that you treat people as you want to be treated and this is what I believe makes 10 stand out to our clients. The brilliant Marg Jobling who has just become CMO of NatWest asked me why we don’t seek publicity or speak louder about our client roster. We say we punch above our weight but I realise that these relationships are testimony to our clients who understand that we are always on their side and are always striving to deliver them success.
As we enter this latest stage of separation from our colleagues and clients, we have had to think differently. No party, no 10’s Great Women’s Lunch, no Whiskey night, not even a bit of corporate hospitality at my beloved Spurs but a time for gratitude to every one of our clients, journalist friends, my partners and our fantastic team.
These are times like no other.
Thank you to our extended 10 Family. Wishing all a healthy and wonderful final stretch to 2020. So, to end where I began . . .
Just like moons and like suns,
With the certainty of tides,
Just like hopes springing high,
Still we will rise