10 Talks: Cutting
through on LinkedIn

The 10 Group launched its inaugural quarterly 10 Talks breakfast event at Soho House, kicking off with Cutting Through on LinkedIn.

LinkedIn now has 121m users visiting the platform daily, 63m of which are decision makers. However, with the average user spending a mere 17 minutes a month on the platform, how can you ensure your content cuts through the noise?

From adidas and L’Oréal to Centrica and Experian, we’ve been making stories travel further for almost 10 years, no matter what channel – and we wanted to share our wisdom alongside some special guests.

The panel included Elliot Moss, Partner and Head of Business Development at Mishcon de Reya, Audrey Lartey, Senior Solutions Consultant at LinkedIn and Eddie Hammerman, Managing Director at 10. It was chaired by Nick Worth, CMO and Marketing Strategist at Selligent and Chairman of The 10 Group.

The group debated the importance of leveraging LinkedIn in the right way to reach new audiences, generate new leads and improve brand awareness. Interesting takeaways included the power of LinkedIn as a relatively friendly, non-hostile social media platform with an engaged and professional user base. With the right content and targeting strategy, it’s an incredibly exciting platform that can deliver strong business results for organisations (and clients!).

We will be announcing our next 10 Talks breakfast in the near future – so watch this space . . .