We have been working with adidas since 2012. It all started with the London Olympics when we were challenged by adidas to make them the Olympics’ most talked about sponsor.
Whilst other sponsors were marking ‘a year to go’ with traditional press conferences and media tactics, we took a series of creative approaches.
First off, we brought together legendary hip hop star Snoop Dog, British triple jumper Phillips Idowu and the Team GB Basketball team to create a standout piece of content. Then three months ahead of launch, we announced the launch of Team GB’s kit, designed by Stella McCartney.
With a month to go, we produced a film that saw David Beckham surprise a number of Team GB fans in a photo booth positioned at London’s Westfield shopping centre. The film hit over four million views on YouTube.
Finally, with the Games coming to a close, we filmed key members of Team GB letting their hair down and lip-syncing to Queen’s uplifting pop ballad, ‘Don’t Stop Me Now’. The video reached over one million views in under 12 hours.
Post-Olympics, we were appointed by adidas to create buzz around the new Chelsea FC home shirt. We decided to cover a selection of Chelsea FC players including John Terry, Fernando Torres, Juan Mata, Gary Cahill, Petr Cech, Eden Hazard and David Luiz in blue paint for the campaign. The catch? The video was released when orders opened, before fans could view the new kit.