Work
Centrica Innovations

Generating
leads

Overview

We work closely with Centrica to generate awareness and engagement for Centrica Innovations (CI) to external audiences (VCs, start-ups, media), internally and to investors.

We have been working closely with the Ventures team across key markets to shape their messaging and build a shop window that is fit for purpose in the UK, US and Israel.

This includes developing the narrative for internal and external communications (intranet and internet) and curating a series of assets (website, presentations, infographics, films) to illustrate CI’s core areas of focus and investment.

Results

Supporting lead generation

Lead generation has been a key KPI for Centrica Innovations. We have generated news coverage, written blogs for local markets, created CTA Facebook and LinkedIn campaigns with hyper-targeting of leads and relevant audiences in digital energy and mobility.

In June 2018, we helped CI announce their first deal in Israel – £2.3million in Driivz, an Israeli electric vehicle charging provider. Together we leveraged key B2B audiences on LinkedIn to drive awareness around the launch, with a geographical focus on their key markets – Israel and the UK.

We created bespoke edits for both markets and target audiences within those markets to generate maximum traction. The films were edited according to best practice with strong CTAs. We saw significantly higher results than previous campaigns from a performance and cost efficiency perspective due to combining smart targeting with relevant and timely tailored content. Most importantly, the campaign resulted in click-throughs to site and subsequent new leads.

+280

PIECES OF COVERAGE

+76,000

VIDEO VIEWS

37%

VIEW THROUGH
RATE

5,400

CLICKS
TO SITE

Disciplines

Corporate consultancy
Corporate venturing
Stakeholder engagement
Social strategy
Social optimisation
Content curation and production
Media relations
Multimedia distribution

Sector

Financial and professional services

Further projects

  • BP Ventures