Driving
national profile

Overview

We have been working with Confused.com since 2013 to drive brand awareness and drive traffic to site.

Over the past five years, we have overseen campaigns including PR & comms, social activity and content creation. Our work with Confused.com primarily focuses on securing high quality broadcast and print coverage for key spokespeople, including CEO Louise O’Shea and Motoring Editor Amanda Stretton. We appointed Amanda, the former racing driver, in 2016 to champion drivers in light of Confused.com’s focus on car products.

We also deliver integrated campaigns, working across owned, earned and paid channels. We produce editorial and social content that brings to life key campaigns.

We run a high-impact, always-on newsroom which is both proactive and reactive and sees daily coverage in leading publications including BBC, Sky, BBC Radio 4, FT, PA and Mail Online.

Results

Always-on

In 2018, we achieved the following results from our Confused.com newsroom:

OVER

40 TV

TV INTERVIEWS

OVER

180

RADIO INTERVIEWS

OVER

1,500

ONLINE/PRINT PIECES
OF COVERAGE

REACHING OVER

800m

PEOPLE

Disciplines

Brand strategy
Messaging and positioning
Social content strategy and design
Content curation and production
Long and short-form video
Social cuts
Media Relations
Proactive and reactive campaigning
Multimedia distribution
SEO outreach

Sector

Professional Services

Further projects
  • Experian

  • Genpact

  • Mishcon de Reya

  • Say hello