We were asked to raise awareness of Gillette’s new sponsorship of Roger Federer before Wimbledon with zero access to the greatest tennis player of his generation.
We took 3,000 litres of paint, 2800 square metres of ground, 1,000 litres of foam, a rugby pitch and got creative.
We created a 70 metre portrait of Roger Federer’s face using diluted paint in seven different shades of green, then covered it in environmentally friendly and biodegradable foam and shaved it off – using lawnmowers – and recorded it all from above.
The end of the film sees a giant Gillette Pro-glide remove foam from the face to reveal a clean-shaven legend.
The stunt also involved social media; Facebook fans were invited to submit messages to Federer, one of which was included in the grass design.