To support the Kat Von D Lock-It Foundation sampling campaign in partnership with Debenhams, we produced social and programmatic display digital assets to reach key beauty lovers. Despite Kat Von D being a prominent brand in the beauty space, one of the key objectives from their marketing team was to reach a wider beauty loving audience – those beyond the core Kat Von D loyalists. The suite of assets brought to life the authentic look and feel of the brand, but also marketed the LockIt Foundation as an essential everyday product to UK beauty users.
A new digital
The creative treatment focused on including a broad brush of foundation tones, whilst delivering the drama and allure of the Kat Von D brand. This allowed the mobile MPUs and Instagram Carousel statics to successfully reach a broader prospecting audience with an enticing offer back to store. We worked closely with the Kat Von D team to interweave key USPs into the copy in order to further help drive footfall to Debenhams to claim samples.
Social content strategy and design
Content curation and production