A new digital
foundation

Overview

To support the Kat Von D Lock-It Foundation sampling campaign in partnership with Debenhams, we produced social and programmatic display digital assets to reach key beauty lovers. Despite Kat Von D being a prominent brand in the beauty space, one of the key objectives from their marketing team was to reach a wider beauty loving audience – those beyond the core Kat Von D loyalists. The suite of assets brought to life the authentic look and feel of the brand, but also marketed the LockIt Foundation as an essential everyday product to UK beauty users.

Results

Creative carousel

The creative treatment focused on including a broad brush of foundation tones, whilst delivering the drama and allure of the Kat Von D brand. This allowed the mobile MPUs and Instagram Carousel statics to successfully reach a broader prospecting audience with an enticing offer back to store. We worked closely with the Kat Von D team to interweave key USPs into the copy in order to further help drive footfall to Debenhams to claim samples.

Disciplines

Social content strategy and design
Content curation and production

Sector

Retail

Further projects
  • L’Oreal

  • Lancôme

  • My 1st Years

  • Say hello