We started working with Lancôme in 2018 and have since delivered five major content campaigns. These include influencer content with Millie Mackintosh and Estee Lalonde as well as social content for their sponsorship of the EEBAFTA’s and product based content for their TIUW and Supersize Your Eyes campaigns. Our production and social teams worked together to create digital first content alongside providing a strategic distribution plan for digital activation of the EEABAFTA sponsorship.
Day to night
We were briefed to create a series of how-to tutorial content assets to highlight some of Lancôme’s key beauty products in an engaging way.
The content we produced included a main how-to tutorial film as well as a series of social assets including Instagram story social cuts, a Youtube Discovery film and an IGTV film. We utilized one of Lancôme’s makeup artists and key influencers, Millie Mackintosh, to bring the content alive in a conversational, engaging and educational way. Curated with Lancôme’s core audience at heart, the content explains how each product can be used to do their daytime and night time makeup look.
For the creative, we used a mix of static and soft moving shots, as well as a series of macro shots so the viewer could see close ups of each luxurious Lancôme product used and how it can be applied to the face. We also worked closely with the core Lancôme team to ensure that the filming script included a variety of keywords that were of SEO value. This approach enabled the content to reach both Lancôme’s and Millie’s core audiences as an enticing way to drive them to purchase more Lancôme products in the future.
Content curation and production
Long and short-form video
Social content strategy and design