Customers that buy often make repeat purchases as the product is high-calibre and great value.
My 1st Years presented us with the challenge of increasing their brand awareness to prospective customers, in order to increase the brand advocate base. It was also key to interweave these new prospective audiences into the wider media strategy and ensure that new intent was capitalised on, driving these users through the funnel to conversion online. We worked closely with My 1st Years to build a coherent social media strategy across Facebook, Instagram, Pinterest, Snapchat and Twitter in order to achieve incremental reach at the right time. This would ultimately strengthen the brand profile and raise consumer awareness of their range of products. We mapped out a brand strategy targeting three broad core audiences and capturing those that had qualified intent through Dynamic Product Retargeting.