WSP
Repositioning professional services
Challenge
Following a series of strategic acquisitions, global sustainability consultancy, WSP, wanted a research led brand refresh. They wanted the new identity to be cohesive and modern whilst remaining relatable to existing public and private sector clients.
Results
Approach
Our strategy team at The 10 Group immersed themselves in WSP’s brand internally and externally through primary research to identify a new market positioning.
10 interviews were held with internal and external audiences, current and prospective clients.
The new narrative, brand identity and tagline were tested thoroughly through four innovation workshops and rolled out internally through brand book, guidelines and design assets.
