IWC Schaffhausen
Reaching global audiences
Challenge
IWC operated a model of local marketing and content creation that resulted in an often-inconsistent face of the brand to consumer across the globe. As an international brand of luxury, it was crucial for IWC to be seen with clarity and consistency.
Results
approach
Recognising the significance and weight of creating a central hub of high quality brand content for local markets to employ. 10 harnessed the potential of local marketing activity to channel its global potential through live-streaming and broadcasting from one location to many – making local activity, global. The brand’s notable, global ambassadors, Tom Brady, Lewis Hamilton, Cate Blanchett, were broadcast on webisodes and live events discussing matters from sustainability to Navy Jets. The 10 Group established a global centre of marketing excellence that enables IWC to consistently build its global brand, globally.
