Launch a brand new clean energy business and develop credibility
in key EU markets to transform the energy industry.
pieces of coverage
impressions of SLT blogs
views of the webcast
views of the press conference film
To position Aira as a disruptor in the clean-tech space, we created a messaging framework from scratch and developed a comprehensive go-to-market plan. This involved planning a spokesperson strategy, a thought leadership report, a PR launch, social media and influencer activity and a purpose-driven community initiative.
We secured UK and German media to attend the brand launch with a PR event in Stockholm, where the journalists could speak to Aira senior stakeholders and enjoyed an exclusive tour of the Swedish factory.
We launched new LinkedIn, Instagram, Facebook and YouTube channels; created key filmed content, including a heat pump explainer, press conference film and animated content; and written blogs for the senior leadership team. The blogs are supported by paid promotion.