Live Life with Feeling


The 10 Group were tasked with delivering a creative campaign to elevate Aspria’s brand and position it as a premium destination for members and prospects. The campaign was rolled out across 3 markets in 4 languages, each club receiving bespoke creative for maximum personalisation.


Aspria is a luxury wellness and fitness club located in several locations across Europe. The brand wanted a new creative direction to be implemented across all assets, something that would be more member-centric and elevate the member experience.

The campaign creatively aligned to ‘Life, Lived Well’ and cultivated a more member-centric atmosphere, reinforcing Aspria is a holistic destination for overall wellbeing and belonging. These went live across Italy, Belgium and Germany.

To build out Aspria’s brand equity, we focused on their members benefits, which were their facilities. We needed to connect to the audience to the club benefits, which we did through sensory elements. Building this emotional connection allowed us to showcase how Aspria is more than just a members’ club, it’s a feeling.

We created over 300 assets for the Spring/Summer campaign. These included long and short form copy, social assets, suite of digital banners, print advertising, digital and print OOH advertising, cinema and radio. The Spring/Summer campaign is part of a year-long client partnership.