Polestar
Leading the UK's EV revolution
Challenge
Polestar UK faced the dual marketing imperative of rapidly establishing a distinct premium EV brand in a crowded market, while simultaneously driving broader consumer adoption of the electric vehicle agenda.
Key Stats
Our Approach & Results
Approach
For this campaign, 10 Group needed to: Establish premium brand awareness and consideration, influence consumer behaviour and position senior staff as thought leaders to drive brand credibility and trust
Results
Our newsroom secured 340+ pieces of coverage in outlets including The Times, BBC Radio 4 Today, BBC News and Sky News, building brand awareness and lasting journalist relationships. 38 Polestar cars were purchased following The Times news story.