This week, we unveiled a refresh of The 10 Group’s brand and website. The update is about more than just having a new look and feel – we want our external identity to reflect our internal reality.
Why we’ve updated our brand
Our brand refresh is driven by the changes we’ve seen in the market in recent years, and how we’ve responded. Today, the marketing world – as well as the wider business landscape – is full of dualities: specialists versus generalists, strategy versus delivery, humans versus technology.
At The 10 Group, we know that tension is often a client’s biggest challenge, but we also believe it can be turned into a business’s greatest opportunity. The key to unlocking opportunity lies in knowing how to leverage tension without descending into chaos: for that, you need a partner who understands the power of creative tension, and can harness it on your behalf.
We believe that our strength lies in our distinction from each other. As a fully-integrated digital content agency, we’ve created a unique team that blends strategists, journalists, BAFTA-winning storytellers, creatives and social marketeers. It’s our individuality that powers us to achieve more – we know that distinction sparks positive tension, and we use that tension to power transformation.
Our new branding reflects the work we do for clients everyday: using data, technology, and creativity to deliver consultancy-level thinking alongside an editorial mindset.
Where we’re headed
In the 13 years since we were founded by our CEO Elaine Stern, we’ve helped to build businesses ranging from FTSE 100 giants to pioneering start-ups. In just the last three years, our team has grown from 20 people to more than 40, and we’ve doubled our turnover – but we’re definitely not stopping there.
Through our work, we’re driving results for the world’s most ambitious brands, underpinned by groundbreaking thinking combined with down-to-earth doing.
We’re all extremely proud of the work we’ve created as a team, and we’re excited to continue the journey of transformation with our clients. A big thank you to everyone who has been part of our story so far – and please do feel free to drop me a line with your thoughts on our new branding.
