Dani Bassin

Chief Content Officer


Starting her career in TV, Dani spent eight years as a producer working on factual, lifestyle and entertainment shows for the BBC, ITV, 4Music and MTV.

In 2008, she joined global agency TVC Group as a Senior Producer, where she remained until 2018, rising up the ranks to become Global Director of Client Services.

With a flair for creative content and an expertise in global communications, she led on iconic campaigns including Red Bull Stratos, Bacardi No Commission and O2’s “Wear the Rose” campaign, celebrating the 2016 Rugby World Cup.

In 2019 after moving to 4media group to oversee its production and client services restructure, she joined creative agency Studio Of Art & Commerce to jointly lead the media house output for the inaugural MDL BEAST music and arts festival. Dani joined The 10 Group in 2020, where she now leads the international team to deliver high-quality, cross-channel content and integrated campaigns for clients including Red Bull, L’Oréal and NOW: Pensions and is also leading our international expansion.

When she’s not at the office, Dani can be found running around a football pitch, planning adventures with her two daughters and husband or eating crisps.