Founder of three successful content agencies over the past 20 years, Elaine set up 10 in 2010.
In the same year, she co-founded ISEBOX, the first multimedia content publishing and distribution platform. Elaine began her career in broadcasting at BBC and LWT. From Beadle’s About to Perestroika, Elaine worked in between TV contracts at Lynne Franks PR and as Mikhail Gorbachev’s Press Officer. In 1998, spotting an opportunity for brands to produce content for 24hr news, Elaine founded the first fully integrated communications agency TVC. TVC was acquired by private equity in 2008 and subsequently sold to The Economist Group.
As a Governor of North London Collegiate School, Elaine is an advocate of women in business and, in 2016 was shortlisted for PWC Private Businesswoman of the Year. At 10, Elaine works with a number of corporates on innovation. She is an advisor to the UK Israel Tech Hub run by the British Embassy in Tel Aviv facilitating introductions between UK PLC & Israeli tech.
Mother of three adored children, Elaine is a mad Spurs fan and a season ticket holder for most of her life. She named 10 after her hero, Glenn Hoddle and middle child Teddy after the great Teddy Sheringham!