Aira
Transforming the energy sector inside out
Challenge
Launch a brand new clean energy business and develop credibility
in key EU markets to transform the energy industry.
Results
Approach
To position Aira as a disruptor in the clean-tech space, we created a messaging framework from scratch and developed a comprehensive go-to-market plan. This involved planning a spokesperson strategy, a thought leadership report, a PR launch, social media and influencer activity and a purpose-driven community initiative.
We secured UK and German media to attend the brand launch with a PR event in Stockholm, where the journalists could speak to Aira senior stakeholders and enjoyed an exclusive tour of the Swedish factory.
We launched new LinkedIn, Instagram, Facebook and YouTube channels; created key filmed content, including a heat pump explainer, press conference film and animated content; and written blogs for the senior leadership team. The blogs are supported by paid promotion.
