Centrica
The Road to Net Zero
Challenge
In order to thrive in the energy sector, Centrica needs to contribute to a net zero future. How do they develop a broader reputation than the simple provision of energy, in the UK? They need to be seen as having the gravitas of a leading and innovative player in the eco-future domain.
Results
approach
To recognise that the topic of low-carbon innovation is a global one, not simply a local one. Centrica needed to engage the key cities and hubs around the world who represent the leading edge of greener innovation, and attract the interest of investors, policy-makers and opinion-leaders. We began by supporting Centrica’s Innovation Fund in UK, US and Israel – telling their story and inviting investment opportunities. Our approach evolved to promote Centrica’s innovative products, such as their electric charging technology for players in the automotive industry, with content-driven digital campaigns. The Centrica story has been told internally for employees – helping dramatize a national roadshow led by the CEO – and has helped develop the culture and garner excitement inside the company for a low carbon future.
