Raising the profile of a tech innovator

Clarios, a low voltage battery provider for the automotive industry, wanted to raise its profile and become a leading brand in tech and innovation – particularly amid the EV revolution and wider demand for ESG.

With one-in-three of the world’s low-voltage car batteries produced by Clarios, the company already has a significant global footprint, but wanted to increase customer and client awareness.

We selected high-profile trade shows for Clarios to attend, with the intent of positioning the brand as an innovator and leader in battery technology. We developed a social media strategy for each show, including on-the-ground content creation, thought leadership articles for employee advocacy and C-suite profile building. 

At CES 2024, our goal was to generate cut-through and footfall at the Clarios stand, which was situated alongside brands including Mercedes and Uber. We created a 3D animation for the stand and produced daily video diaries for social.