IWC Schaffhausen
Reaching global luxury audiences
Challenge
The 10 Group were tasked with curating and broadcasting IWC content with clarity and consistency on a global scale.
Results
Approach
We developed a central hub of high-quality brand content that could be rolled out from locally and globally via live streams.
IWC’s notable, global ambassadors, Tom Brady, Lewis Hamilton, Cate Blanchett and Eileen Gu were broadcast on webisodes and live events discussing matters from sustainability to Navy Jets.
Ahead of the Miami Grand Prix in May, IWC needed a brand platform that would bring to life its partnership with Mercedes AMG Petronas F1 team and the key partnership messages of precision, timing and accuracy. We developed a basketball tournament that engaged fans globally in an authentic, inclusive and original way. We produced global toolkits to support local IWC marketing teams to communicate the platform locally, bringing global to local.
