Unlocking barriers to sustainability


Sage needed to articulate and embed its sustainability
ambitions both internally and externally.



Increase in LinkedIn followers in the first 30 days


Average ER on both LinkedIn & Twitter within the first 30 days


In 2022, Sage launched their first technical sustainability strategy, but it was too technical to resonate with customers, employees and investors.

The 10 Group developed a research led creative narrative, The Multiplier Effect. This strategy is now being rolled out across reporting, internal comms, public affairs, investor relations and customers comms. We also pivoted Sage’s content to new formats like social video, UGC and long form blog content for their SLT.

By focusing the Sage Foundation’s content on stories of inspiration and empowerment, we’ve been able to unlock new content opportunities by activating partners, SLT and employees via their own networks.

We were able to help Sage Foundation rethink how they tell their stories to get maximum impact.