Kensington’s communications felt dated and indistinct. In order to win with their broker audience, they needed to demonstrate that they are a modern lender for a modern world.
web sessions for first time ever
specialist lending brand
share of the market
YoY in applications
increase in YoY completions
To reinvigorate the brand and inject some Kensington personality into communications, we focused on human-centric storytelling to connect with their audiences in a more personal way.
Our solution was a brand refresh and to establish a series of content workstreams that speak directly to the needs of brokers and business stakeholders alike. These included an insider series podcast, blogs, product launches and a full rebranding of the portfolio.