Kensington Mortgages

Re-energising a brand

Challenge

Kensington’s communications felt dated and indistinct. In order to win with their broker audience, they needed to demonstrate that they are a modern lender for a modern world.

Results

1 million+

web sessions for first time ever

Biggest

specialist lending brand

Largest

share of the market

184%

YoY in applications

111%

increase in YoY completions

approach

To reinvigorate the brand and inject some Kensington personality into communications, we focused on human-centric storytelling to connect with their audiences in a more personal way.

Our solution was a brand refresh and to establish a series of content workstreams that speak directly to the needs of brokers and business stakeholders alike. These included an insider series podcast, blogs, product launches and a full rebranding of the portfolio.