Broadcasting
success

Overview

Legal firm Mishcon de Reya is one of 10’s longest standing clients. We work with their communciations and business development teams to create content for integrated campaigns that raise the profile of the firm and its key spokespeople.

Our ‘always on’ newsroom allows us to respond to relevant breaking stories and cases, securing broadcast opportunities for specialist partners from a variety of departments, from Family to Cyber Security, Corporate to Sports. Mishcon’s spokespeople regularly feature on Sky, BBC News, Radio 5 and CNN.

Our production team work closely with Mishcon to create engaging content to spotlight key areas of innovation, including ‘MDR Labs’, a programme for tech start-ups in the legal space, and ‘The Leap’, an active network and programme of events for some of the most exciting fast-growth businesses in the UK. We have supported with the distribution of this content through paid social activity, ensuring it reaches target audiences.

Results

Spotlighting MDR Labs

10 produced a series of engaging spotlight films to showcase some of the start-ups participating in the MDR LAB programme. By filming them collaborating with Mishcon staff, working independently and pitching for investment, we followed their varying journeys through the programme.

Disciplines

Corporate consultancy
Innovation acceleration
Social strategy
Paid media planning and buying
Content curation and production
Creative direction
Social cuts

Sector

Professional Services

Further projects
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  • Experian