Virgin Galactic

Reaching stratospheric heights

Challenge

Amplify Virgin Galactic’s first fully crewed spaceflight to the world

Results

43,000

broadcast mentions

23,000

times our footage was used during the launch campaign

43

live interviews with Sir Richard Branson and Virgin Galactic team

85+

markets where coverage aired

approach

Bring the global event to people’s TVs and news feeds by hosting a livestream of the mission on YouTube and across Virgin Galactic channels. 10 were also on-site in New Mexico to capture content for broadcast PR and social channels and arranged live and pre-recorded interview opportunities with key spokespeople.

Further projects

Ralph Lauren

Reinventing retail

Mishcon de Reya

Raising corporate profile

Vodafone

Raising profile inside and out