Communicate Vodafone Group’s purpose
to both internal and corporate audiences
Increase in followers
engagement rate with the Into the Wild video being the performing post on LinkedIn in April and May 2023.
Employees joined Amp’d across 6 markets
impressions on Into the Wild footage.
To communicate Vodafone’s purpose, we produced stand-out editorial content, supported senior leaders to grow their impact internally and produced engaging video content.
Vodafone developed an innovative IoT solution designed to mitigate conflict and promote peaceful co-existence in wildlife. It was our job to position the brand not only as an industry leader, but a leader at the forefront of positive change.
We supported senior leaders and colleagues to grow their impact internally by producing Leader Activation Packs that were rolled out across the business. We also rebranded Vodafone’s internal all-hands meeting as Amp’d – an experiential employee engagement event which garnered excitement among Vodafone’s tech workforce.
We reinforced Vodafone’s position as an industry leader through planned and reactive content opportunities, based on key calendar moments like Internet Safety Day.
We grew the company’s following on LinkedIn by producing a strategically planned thought leadership series, authored by the company’s executive committee.