Vodafone

Raising profile inside and out

Challenge

Vodafone are on a journey from Telco to TechCo. As part of that journey, the company has created an innovative business called SmartTech which needs to raise its profile as a credible tech player to influence customers, investors and employees.

Results

3m

impressions

385%

follower increase on corporate LinkedIn

5.85%

engagement rate (3x greater than benchmarks)

400,000

video views

7,000

podcast listens

150

pieces of coverage for Curve launch

100,000

pre-registrations for the Neo watch

2

industry awards

approach

To implement several strategies to facilitate the transition of Vodafone’s reputation. Firstly, 10 created, produced and promoted thought-leadership content for the company’s leadership, growing the corporate following on LinkedIn. Secondly, we created live ‘product reveals’ for the launch of SmartTech’s innovations (Neo Smart Watch and Curve GPS tracker). This involved live broadcasting the announcement and exposition of the products to the tech media and leading-edge consumers alike. Lastly, 10 facilitated and activated new design and tech partnerships, most notably the Wallpaper podcast series and a streamed interview with the magazine’s tech editor at London Tech Week.