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Client: Waze

Waze, the world’s largest community-based traffic and navigation app, were looking for someone special to become the voice of Waze for the Christmas period and asked the team at 10 to find the perfect person for the task and capture their recording. Who better to navigate you to your Aunt’s house than Sue Perkins?

Sue recorded over 250 commands and for a six week period Waze users could download her voice on the free app. Watch the video below that was shared widely across social channels such as YouTube and Twitter and even by Sue herself, poppet.