Mishcon de Reya
Raising corporate profile
Challenge
To drive business development by raising the profile of
litigation, reputation, corporate and employment lawyers at the firm,
shifting perceptions away from the firm’s divorce expertise.
Results
approach
Over the past decade that we’ve been working together, we’ve secured a significant amount of broadcast, print and trade coverage for Mishcon de Reya. We have handled all media relations for major cases including Gina Miller’s Article 50 challenge in the Supreme Court and Carrie Gracie’s Equal Pay Dispute with the BBC.
To fuel business development opportunities for Mishcon partners, we have created a series of events and initiatives, media partnerships and a digital academy with feature-based, virtual webinars.
We have delivered groundbreaking BD initiatives including The Leap (City AM), WOW Children’s Festival and MDR LAB.
Our 10-year partnership has helped to move the perception of Mishcon and its brand away from a challenger firm and towards a true legal leader[1].
