There is so much we’re getting excited about at 10. With the easing of all Covid restrictions on the horizon, a brand new office space on the cards and the prospect of getting our team back together, this summer is set to be a good one.
But the celebrations have already begun, thanks to FOUR agency award shortlistings that we’ve bagged in the last month.
To kick things off, we’ve been nominated for Media Production Company of the Year by the Brand Film Awards. This shortlisting is testament to the way the team at 10 responded to the pandemic.
As story generators and creators, we had to find new ways of producing content accounting for physical limitations and our new ‘captive’ lockdown audience’s behaviour. From live streaming to pre-recorded curated content and high-quality global broadcasts, we worked with global brands including Costa, Virgin Galactic and Vodafone to build integrated campaigns that cut through the noise.
The resulting campaigns generated views from across 35 countries and underpinned a significant period of growth for the agency. In 2020, we welcomed a host of new clients and new faces to the 10 family – against global pandemic odds!
Meanwhile, our partnership with the incredible Noah’s Ark Children’s Hospice has gained a lot of traction and has received three nominations: “Best Covid-19 Partnership” at the Business Charity Awards hosted by Third Sector, “Charity Film” at the Brand Film Awards hosted by PR Week and Campaign and “Non for Profit” at the PR Moment Awards.
We’re incredibly proud of this piece of work and believe it deserves a marketing Oscar. But what’s the story behind the campaign?
In March 2020, as fundraisers were cancelled throughout the country, it seemed that Noah’s Ark Children’s Hospice would be devastatingly impacted. The charity, which helps support London’s most unwell babies and children, projected a loss of over £2million worth of income, from an annual turnover of around £3.5million. Having invested in The Ark, a new state-of-the-art building in September 2019, Covid could have brought the charity to its knees.
At the same time, our CEO Elaine posted on LinkedIn offering pro bono support to a charity who was struggling due to the pandemic, having experienced the impact of coronavirus directly when her husband was hospitalised earlier in the year.
What started as a social media post turned into two national creative campaigns, featuring an all-star line-up of celebrities including Spurs footballers and ex-Doctor Who actor Peter Capaldi, and a fundraising total of over £2.1 million. Enough to not just wipe out the fundraising deficit, but cover the annual costs of the hospices entire fleet of nurses and carers for the year ahead.
So, we’re really hoping the campaign receives the recognition it deserves – but we’re up against some fantastic competition and causes. Check it out here:
We’re absolutely thrilled with our shortlistings, so a huge congratulations to the team and an enormous thanks to our clients too. Join us in keeping your fingers (and toes) tightly crossed as we await the news of the winners. . .