Making finance
exciting

Overview

We work with Experian’s consumer team to create fresh and creative content that brings to life Experian’s customer offering. We have been working with them for the past two years on a series of different projects, from influencer marketing to content production and copywriting.

Key campaigns have included the launch of their new mortgage eligibility tool, the promotion of different products, from home to car, through ‘fail clips’ that we produced and activated on paid social and creating engaging written content for the News and Trends section of their website.

Results

Money making,
money saving

10 created a three-month influencer campaign to promote Experian’s role as a trusted financial partner that can help people with their savings.

We worked closely with the team to handpick five micro-influencers to inspire their followers to use Experian products and raise awareness in a creative way. We selected and managed influencers from different verticals to create engaging content that could educate followers on similar financial journeys. The varied verticals also provided different audiences for paid social activity that we put behind the influencer content.

The aim of the campaign was to raise awareness of Experian’s offering and help people with their finances. Campaign results showed significant clicks through to site and high view through rates.

87%

INSTAGRAM STORY VIEW
THROUGH RATE

7%

ENGAGEMENT RATE
(INDUSTRY BENCHMARK
1%-3%)

Disciplines

Messaging and positioning
Creative direction
Content curation and production
Social content strategy and design
Long and short form video
Infographics
Influencer strategy

Sector

Professional Services

Further projects
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