We have worked closely with Freshpet to launch their Instagram channel in the UK. Our key goal was to build brand advocacy and brand love in the UK by creating a place online for the pet community to interact with the brand.
We have successfully strengthened Freshpet’s brand profile in the UK and consumer awareness of the product lines available in this market by building a digital window on Instagram with UK centric assets.
Beyond this, we have worked closely with UK pet/lifestyle influencers to drive brand advocacy through authentic and exciting partnerships, interweaving user generated content wherever possible. Through paid amplification, community management, content creation and influencer outreach, we are continuing to grow Freshpet’s considerable UK follower base, alongside driving a large volume of sample requests for new product launches, to new and existing customers.