Pawfecting
a UK launch

Overview

We have worked closely with Freshpet to launch their Instagram channel in the UK. Our key goal was to build brand advocacy and brand love in the UK by creating a place online for the pet community to interact with the brand.

We have successfully strengthened Freshpet’s brand profile in the UK and consumer awareness of the product lines available in this market by building a digital window on Instagram with UK centric assets.

Beyond this, we have worked closely with UK pet/lifestyle influencers to drive brand advocacy through authentic and exciting partnerships, interweaving user generated content wherever possible. Through paid amplification, community management, content creation and influencer outreach, we are continuing to grow Freshpet’s considerable UK follower base, alongside driving a large volume of sample requests for new product launches, to new and existing customers.

Results

Fur-ocious growth

The integrated approach has delivered marked success, building an established digital community for Freshpet in the UK.

OVER

11,000

UNIQUE ACCOUNTS REACHED

9

OFFICIAL PET AMBASSADORS
EXTENDING REACH TO THEIR
AUDIENCES

500-600

AVERAGE WEEKLY PROFILE
VISITS

17%

AVERAGE POST ENGAGEMENT
RATE

Disciplines

Community Management
Social content strategy and design
Paid media planning and buying
optimisation and data analytics
organic campaigns

Sector

Retail

Further projects
  • IWC

  • Kat Von D

  • L’Oreal

  • Say hello