Spotlighting
precision

Overview

We were challenged by IWC to find a creative way to bring to life a brand partnership for the launch of one its high-quality new watches.

After careful consideration, we recommended that IWC joined forces with carmaker Mercedes-Benz. In 1934, the Mercedes Silver Arrow W 25 smashed the record for the Klausen Hill Climb. We wanted to bring the legend back 80 years later.

Featuring Formula One champion Lewis Hamilton, we created a campaign that linked the precision, craftsmanship and timing of the iconic Mercedes Silver Arrow with the launch IWC Ingenieur timepiece.

Results

Ascending the Klausen Hill

We filmed the reconstruction of the car and captured one of the world’s few W 25 drivers Lewis Hamilton ascend the Klausen Hill in Stuttgart in the remodelled W 25.

Content was created for social, digital and broadcast channels in the local Swiss market as well as for global channels. The evening before the Hill Climb launch, we created video content to support with the launch event. Following the success of the campaign we also created advertisements for aviation media as well as in-store screens.

Disciplines

Stakeholder engagement
Social consultancy
Content curation and production
Creative direction
Media relations
Multimedia distribution

Sector

Retail

Further projects
  • Kat Von D

  • L’Oreal

  • Lancôme

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