We were challenged by IWC to find a creative way to bring to life a brand partnership for the launch of one its high-quality new watches.
After careful consideration, we recommended that IWC joined forces with carmaker Mercedes-Benz. In 1934, the Mercedes Silver Arrow W 25 smashed the record for the Klausen Hill Climb. We wanted to bring the legend back 80 years later.
Featuring Formula One champion Lewis Hamilton, we created a campaign that linked the precision, craftsmanship and timing of the iconic Mercedes Silver Arrow with the launch IWC Ingenieur timepiece.