L’Oréal

Creating digital-first assets

Challenge

To create digital-first social assets and influencer-led content for L’Oréal’s brands.

Results

14.6 million

reach for Hair The Love campaign

100%

positive sentiment

approach

We work with several brands in the L’Oréal group: Lancôme, YSL Beauty, Armani Beauty, Urban Decay, shooting and editing fast-turnaround content.

We also work every year with L’Oréal Professional on a campaign to showcase the love that L’Oréal has for the salons that use its products and the people at the heart of them: hairdressers. We developed a campaign called ‘Hair the Love’ which includes emotive and inspiring videos, created around love letters that are scripted by up-and-coming poets that we commission.