Hairing
the love

Overview

We have been working with the L’Oréal Professionel team since 2012 to create a variety of content that brings to life their products, events and hair trends. Some of the key content campaigns we have worked on include launching the first 100% herbal hair colour from L’Oréal Professionnel, Botanea, and producing a film to thank hairdressers in the industry,

Hair The Love. When producing Botanea, we worked with one of L’Oréal’s key influencers, Madeleine Shaw, to capture the process of her getting her hair coloured with the new product in salon. We created a suite of assets which included still images, MPU’s, social content (15 second and 6 second films), and GIF’s. The content was created to drive awareness for L’Oreal Professionnel Botanea as well as driving consumers to salons.

Results

Hair the love

We created a film to launch on Valentine’s Day thanking hairdressers for the unique role they play in people’s lives beyond simply styling hair. We created a piece of emotive content utilising spoken word poetry as a powerful way to demonstrate the multifaceted role of hairdressers. The content was originally produced for the UK and Irish market. When the L’Oréal team shared the content with other global teams, they decided to distribute the film to 40+ markets, sharing the content with their vast network. The combined total reach of this piece of content was over 6 million and is still growing!

Disciplines

Content curation and production
Creative direction
Long and short-form video
Social cuts

Sector

Retail

Further projects
  • Lancôme

  • My 1st Years