We have been working with the L’Oréal Professionel team since 2012 to create a variety of content that brings to life their products, events and hair trends. Some of the key content campaigns we have worked on include launching the first 100% herbal hair colour from L’Oréal Professionnel, Botanea, and producing a film to thank hairdressers in the industry,
Hair The Love. When producing Botanea, we worked with one of L’Oréal’s key influencers, Madeleine Shaw, to capture the process of her getting her hair coloured with the new product in salon. We created a suite of assets which included still images, MPU’s, social content (15 second and 6 second films), and GIF’s. The content was created to drive awareness for L’Oreal Professionnel Botanea as well as driving consumers to salons.