When COVID-19 moved the world online, Otis needed a way of communicating its new product offering to customers, while demonstrating its innovative and future-looking business model.
sales overnight in China
uplift in OTIS stock price
By developing the creative platform Welcome to Tomorrow, The 10 Group reimagined the traditional sales event and created a novel and engaging programme to launch the new Gen3 and Gen360 products. Specifically tailored to a targeted global audience, the live virtual product premiere featured separate broadcasts for each region. The products,, thought leaders and talent could all be viewed on a specifically designed platform that kept the audience engaged and provided specifications in a visually engaging way.