Showcasing
innovation in Fintech

Overview

Visa is one of 10’s biggest clients. We work with them to create content for events, conferences, thought leadership and social. Infographics to gifs, presentations to event openers, we provide assets that engage target audiences.

A few years ago we launched Visa’s innovation hubs and were tasked with creating a series of brand awareness and engagement campaigns to showcase Visa Europe as a leading innovator in fintech. We developed a programme of activity to launch Visa ‘Collab’ in London, Israel and Berlin. This was primarily aimed at start-ups, tech companies, investors and Visa Inc who were acquiring Visa Europe. Once established, we created assets and content to share with B2B audiences and secured global and local media coverage for the team, accelerator programmes and POCs/MVPs.

We have now launched Visa’s Innovation Centres in key markets and continue to work with the product teams to leverage partnerships, new tech and events.

Results

Cashless on the Catwalk

In summer 2015 we fused the worlds of fashion and fintech, providing a glimpse into the future of digital payments. We partnered with designer Henry Holland to curate a cash-loaded NFC ring for the first payment on the catwalk at London Fashion Week in 2016. Using influencers such as Alexa Chung and Daisy Lowe, we generated unprecedented social, broadcast and online media coverage for Visa that reached beyond the confines of fintech media. It was a real turning point for the Innovation team – and for internal and external perception.

The ring’s significance endured – a special edition was made for the Visa-sponsored athletes at Rio 2016 with a follow up AR Rave Cave proof-of-concept with Blippar at Men’s Fashion Week in 2017.

Our campaign won Best Marketing Campaign at the Fintech Innovation Awards and gold at the 2016 CIMA Awards for Best Innovation.

+150

PIECES OF COVERAGE

2

INDUSTRY INNOVATION
AWARDS

+150M

VIEWING OPPORTUNITIES ACROSS BROADCAST,
ONLINE & SOCIAL MEDIA

Disciplines

Corporate consultancy
Innovation acceleration
Stakeholder engagement
Creative direction
Content curation and production
Long and short form video
Social cuts

Sector

Financial and professional services

Further projects
  • Mishcon de Reya

  • Genpact