The Costa Book Awards is one of the UK’s most prestigious and popular literary prizes. It aims to bring great literature to the masses by celebrating the nation’s talented authors.
Our challenge was to maintain a prestigious brand against the backdrop of a literary world that was devastated to see awards suffering, with publishers worried about the lack of opportunity for excellent authors.
Pieces of media coverage
Negative sentiment across media coverage
Impressions on social
Plays of video content
Ceremony livestream viewers
We produced innovative and creative multimedia content to enhance he Costa Book Awards brand and reach new audiences. We quickly understood that it wasn’t just about giving authors the recognition they deserve: it was about conveying the purpose of the awards and bringing great literature to people all over the world.
Over twenty years, we drove column inches and media exposure for the awards by producing compelling content across all channels. From video content to social posts, streamed ceremonies and webinars with authors, we created a strategic content ecosystem that delivered strong audience engagement each year.
Campaigns ran over six months, from their longlist announcement right through to the awards ceremony, and drove excellent results across PR and social. We used our extensive networks to find high calibre judges, and we helped deliver hybrid awards ceremonies during the pandemic.